We have all heard the cliché that unit trusts are a long-term investment, but that does not excuse funds from building up bad returns over three to six months.

The Association for Savings & Investment SA (Asisa) bans advertising of any performance of less than a year on the grounds that it can be misleading — and it can be. But in the past, funds such as Guardbank and UAL were equally misleading when they advertised their 20-year performance just before they fell off a cliff...

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