Pretty girls parading around the life-size statue of Shawu the Elephant at the Palace of the Lost City — resplendent in diamanté-encrusted ball gowns. Frolicking in the Valley of the Waves while peering meaningfully into the middle distance. Miss SA seemed pretty cool in the 1980s and 1990s. But so did VHS, MacGyver and tramezzinis.Fast forward three decades to 2017, and curiously, we’re still being subjected to lovely young things in stretchy lamé. Posing with that same elephant.Is there any reason why beauty pageants still take place? Apparently so, given that last weekend a BCom student from Sedgefield, Demi-Leigh Nel-Peters, was crowned the fairest in our land.The Miss SA licence holder is Sun International (so that’s the reason for the elephant). It’s tempting to draw parallels with Sun International itself, a company fighting for relevance in a world where its iconic property is Sun City — which was also great in the 1990s.In the modern era women can pursue any interest — even...

Subscribe now to unlock this article.

Support BusinessLIVE’s award-winning journalism for R129 per month (digital access only).

There’s never been a more important time to support independent journalism in SA. Our subscription packages now offer an ad-free experience for readers.

Cancel anytime.

Would you like to comment on this article?
Sign up (it's quick and free) or sign in now.

Speech Bubbles

Please read our Comment Policy before commenting.