One of the significant impacts of the pandemic, globally, has been to force retailers to sharpen up their online delivery products, particularly in markets where you have to compete with the ruthless efficiency of Amazon. Consumers who are used to Amazon’s next-day delivery are unlikely to put up with old-school, lazy delivery times, and will just default to enlarging Jeff Bezos’s wallet rather than having to wait a week to get hold of a product.

Woolworths has jumped on the bandwagon by launching its Woolies Dash app, offering free, lightning-fast delivery to local consumers who prefer not to budge from the comfort of their chaise longue while keeping the fridge stocked to the maximum. My personal best is 40 minutes from placing the order to hearing the cheery sound of a moped arriving laden with quality produce, and this service excellence contributed to Woolworths Food’s online sales rising 158.5% in the interim period. The food division has increased market share for 10 co...

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