JAMIE CARR: Lightbox’s lab-grown gems shine
Lightbox is part of De Beers’ Element Six synthetics business, and it is breaking new ground for De Beers
Anglo American may not be the most obvious place to launch the quest for the perfect Christmas under-tree crowd-pleaser, but this year Santa is likely to be sending great squadrons of elves to load up the sleigh with Lightbox’s sparkly offerings. Lightbox is part of De Beers’ Element Six synthetics business, and it is breaking new ground for De Beers by flogging laboratory-grown diamond jewellery straight from its shiny new website to the delighted consumer. Sadly for the local punter, Lightbox is shipping only to the US for the time being, so anybody looking to take the plunge had better display some nifty footwork. But even if you’re paying in rand, Lightbox’s pricing is so aggressive that you get considerable bang for your buck. The offering is also refreshingly simple, with white, blue or pink stones going for $200 a quarter-carat plus $100 for a silver setting and $200 for gold. This tosses up the ethical dilemma of whether you should stay with the Lightbox packaging or stick t...
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