The concept of the shared office space is hardly revolutionary, but WeWork has somehow managed to take the idea, sprinkle it with new-age disruptive fairy dust and transform it into a valuation that has seasoned sector watchers scratching their heads in bewilderment. Japan’s SoftBank stuck a further $1bn into the company last week at a valuation of $20bn, but this could rise to a cheeky $35bn if a mooted investment by the Saudi Arabian-backed Vision Fund gets off the ground. These are punchy numbers given that the company lost $723m in the first half of the year, a hiccup it attributes to the timing mismatch between when it incurs costs to renovate a property and when the property opens for business. It is clear that the company’s product is hitting the spot with its target market: occupancy rates are up at 84% from 74% a year earlier, even while it is opening new properties as fast as it can get its mitts on them. The company’s website constantly emphasises that it offers not just ...

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