Jamie Carr Columnist

The race to become the world’s first trillion dollar company may officially have been won by PetroChina, but that has largely been ignored by investors due to what could charitably be described as a complicated ownership structure that has governmental paws all over it. Apple has sneaked over the line to become the first US company to hit the milestone, and it has done so on the back of a dedication to excellence and innovation that has made it a defining emblem of the modern era. Of course, Apple has the classic backstory of a couple of guys tinkering in a garage. And the tale of the mercurial genius of Steve Jobs being cast out into the wilderness then coming back to save the company from bankruptcy and propel it to global preeminence has an almost Old Testament feel to it. The iPod, the iPad and above all the iPhone have forever altered the way in which the average civilian engages with technology, and behind every product the lurking presence of Sir Jony Ive ensures a fanatical ...

BL Premium

This article is reserved for our subscribers.

A subscription helps you enjoy the best of our business content every day along with benefits such as exclusive Financial Times articles, Morningstar financial data, and digital access to the Sunday Times and Times Select.

Already subscribed? Simply sign in below.



Questions or problems? Email helpdesk@businesslive.co.za or call 0860 52 52 00.