JAMIE CARR: Long4Life buying into domestic bliss
While there are tough times on the home front
There can be few things more injurious to domestic peace and harmony than having a successful deal maker hanging around the house with nothing to do. Whereas you could once bundle him out of the house in the morning and stick the feet up, now he’s constantly in the way, restructuring the drawing room, fine-tuning your retail logistics and collateralising your golfing obligations.It’s bought into Sorbet, the beauty and skin-care brand; Holdsport, which operates Sportsmans Warehouse and Outdoor Warehouse; and Inhle Beverages, one of SA’s largest contract beverage packaging businesses. These fit broadly in the lifestyle theme that was Joffe’s original target, but he’s quick to point out that he’ll also entertain opportunistic investments wherever he thinks his model can add scale and create shareholder value. The plan is to maintain a decentralised operating structure while offering financial and strategic support, and access to capital and growth opportunities. It’s worked before and ...
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