It is that mad season of elections again. Many politicians will put on their best behaviour, something that not even the gods themselves have seen in them. Babies are going to be kissed whenever there is the slightest chance of the grinning politician being photographed. Failing which, said politician will have his own hangers-on clicking away on their smartphones and tweeting furiously to broadcast to the world the story of a caring person. Over the next 14 months the poor and the frail will be bombarded with so much love and attention from our politicians that they will find themselves checking their mirrors to see what has suddenly changed about them to make them so attractive to politicians. Sometimes cash will be dished out to grateful citizens who have been paid a visit by "important leaders". Alongside the baby-kissing extravaganza, the most ridiculous of promises will be made to finally deliver that "better life for all" that has been a feature of election campaigning since ...

BL Premium

This article is reserved for our subscribers.

A subscription helps you enjoy the best of our business content every day along with benefits such as exclusive Financial Times articles, ProfileData financial data, and digital access to the Sunday Times and Sunday Times Daily.

Already subscribed? Simply sign in below.

Questions or problems? Email or call 0860 52 52 00. Got a subscription voucher? Redeem it now