STEPHEN CRANSTON: Beta the devil you know …
If you want to invest in the cheaper end of the market efficiently and at low cost, a smart beta fund could be the way to go
12 September 2024 - 05:00
There aren’t too many memorable rebranding exercises in finance. Can anybody describe the logo Ninety One adopted, for example, when it abandoned the Investec zebra?
But one rebrand that did work has to be the renaming of factor-based investing — a term that only an actuary could love. ..
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