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Here’s something to remember: if the consumer is getting a far better experience than ever before, at prices that are almost too good to be true, it means the companies in the sector are taking pain. The prices are too good to be true, but there’s enough capital behind the companies providing the service to ensure those prices will continue for a long time.

In winner-takes-all economics, you have a scenario where a company has created a shift in consumer preferences (for example hailing an Uber instead of driving a rental car) that cannot be delivered profitably at anything less than substantial scale. Everyone loses money until a winner eventually emerges, by which stage there is an unassailable competitive advantage. This is the theory, at least...

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