DAVID FURLONGER: When the razzmatazz has gone
Hyundai Santa Fe launch typifies motor companies’ new, practical approach
30 April 2021 - 06:00
Being a motoring journalist ain’t what it used to be. The days of pampered, boozy trips to luxury hotels or exotic locations seem a distant memory. Before Covid put the ultimate damper on travel and gatherings, motor companies were already cutting costs.
In their heyday, local car launches would provide open-armed hospitality to dozens of journalists and their partners, flying them not just around SA but sometimes to expensive resorts in neighbouring countries or even Indian Ocean islands...
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