DAVID FURLONGER: The ‘vellie’ strange case of the VW bus and the cyclist
I wonder what Kramer and his red velskoens would make of VW’s top-of-the-range Caravelle
14 April 2021 - 08:15
Some time ago, the kind marketing folk at Volkswagen SA (VWSA) gave me a show reel of the great VW brand advertising campaigns of the past.
Readers of a certain age will remember the “V-W-You and Me” corporate ads with singing employees spelling out the brand logo, brightly coloured Citi Golfs flying in formation, the “Memories” ad in which a couple hand their son the keys to their beloved Beetle, and a father and son rebuilding their relationship during a road trip through SA...
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