BACKSTORY: Grey Africa’s Fran Luckin
We question chief creative officer at Grey Africa Fran Luckin
24 September 2020 - 05:00
What’s your one top tip for doing a deal?
Empathy. John Hunt always said: "No-one ever bought anything from someone they didn’t like." Make sure you’ve listened to the client and you’re bringing them a solution that’s all about them and what they need, not about showing how clever you are...
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