BACKSTORY: Mondelez’s Joost Vlaanderen
We question Joost Vlaanderen, MD of Mondelez SA (Cadbury, Toblerone, Oreo)
What’s the most interesting thing about you that people don’t know? I am a passionate hobby cook. I enjoy spending a full day in the kitchen preparing lots of small dishes that we enjoy with friends on a Saturday night. Nominate your eighth wonder of the world. I did not ask permission from my 11-year-old, but I will share his "secret banana 5 Star" recipe: Slice a banana. Stuff it with Cadbury 5 Star chocolate. Put it on the braai for 10 minutes What do you consider the most overrated virtue? Patience; waiting with quiet hope and faith that things will turn out right. What is your biggest indulgence? Wine. What was your first job? I started in sales at a subsidiary of Heineken breweries but I missed the speed, which made me decide to go into FMCG and join Cadbury 17 years ago. Which phrase or word do you most overuse? "Can we make this bigger, better and faster?" What’s your one top tip for doing a deal? You need to be really clear about what you want to get out of a deal and even ...
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