Pick n Pay’s plan to topple Shoprite
The retailer goes into attack mode with the separation of its Pick n Pay and Boxer brands in its biggest shake-up since it was founded 55 years ago
Pick n Pay is splitting itself up and accelerating the rollout of Boxer stores in arguably its biggest shake-up since it was founded 55 years ago. Dutch CEO Pieter Boone describes it as moving out of “defence” mode and into “attack”.
The group — which for almost two decades now has lagged its once much smaller rival Shoprite — has taken flak for being too broadly spread across its customer segments...