Huge Group, despite its name, is the lesser-known party of the two in its tilt at software development group Adapt IT, for which it’s offered R800m in an all-share deal. Huge’s market cap, at R1bn, is considerably larger than Adapt IT’s R642m valuation. But it wasn’t always like this. Back in 2016, Adapt IT’s shares reached a high of R16.50, while Huge, which specialises in fixed-location wireless telephony, has never really cracked it with investors since its 2007 listing. We spoke to Huge CEO James Herbst.

You seem to be two very different companies — you’re in telephony, they’re in software development, so why the offer?..

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