Easy Equities, the trading portal that has arguably done the most to democratise share investing on the JSE, reckons it’s at the tipping point of profit after years of hard slog. It’s good news for listed owner Purple Group, but could it all be undone by the Covid-19 crisis? We asked CEO Charles Savage.

CS: Textbooks would have taught us that people were going to sell all their assets, take all their cash and put it under the mattress. But the evidence at Easy Equities is that it’s been anti-fragile in this environment. We’ve literally quadrupled all aspects of the business since Covid-19 and that’s continued into lockdown...

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