BAT not out of puff just yet
British American Tobacco has snapped up e-cigarette seller Twisp as another bulwark against falling cigarette sales
12 September 2019 - 05:00
As pressure mounts thanks to new tobacco laws and the illicit tobacco trade, the acquisition of e-cigarette seller Twisp gives British American Tobacco (BAT) a timely grip on the growing e-cigarette and vape market in SA.
The vaping market in SA has grown exponentially. It is estimated that 1.5-million SA adults have already interacted with "potentially reduced-risk products", mainly in vaping, says BAT head of external affairs Johnny Moloto...
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