MTN: mo’ music, mo’ messaging, mo’ money
MTN is pinning its hopes for growth on carefully chosen areas as it seeks to wring more from data-hungry users
15 August 2019 - 05:00
As African mobile operators continue making efforts to diversify their revenue streams, MTN is betting on music streaming, instant messaging (IM) and mobile money (again) as a way to shift customers from voice to data, and keep them spending on its platforms.
Africa’s largest mobile operator has been on a strong push in recent years to diversify its business, pursuing new revenue streams in mobile data, enterprise ICT services, wholesale network services, fintech and digital services...
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