Discovery: healthy, wealthy and wise
Discovery is selling its new bank as the way to achieve financial health, but time will tell if it’s what the doctor ordered
After a two-year wait it is hard to find much that is unexpected in the new Discovery Bank. It will be branchless, run through a smartphone app and offer high-speed instant transfers as a matter of course. The discounted flights and movie tickets are there, as well as discounts on gum and healthy foods. Discovery calls itself the first "behavioural" bank and no doubt it will become the subject of many thought-leadership studies around the world. It’s no surprise that the bank has a Vitality Money programme, an evolution of the original Discovery Card, with a built-in transactional account, credit facility and savings account. Discovery CEO Adrian Gore says the target market is wider than many expected, because the bank will serve Discovery’s lower-income KeyCare clients and also high net worth clients. Behind all the sizzle and social science, the bank aims to look at some obvious changes that most of us need to make. The five obstacles to financial health are: spending more than we...
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