Cottoning On to online
With its e-commerce and in-store offerings, Cotton On is looking to create a seamless, integrated retail experience
SA retailers have not had the most fabled experience when setting up shop in Australia. Luckless forays have been made by many, including Pick n Pay (twice), Truworths and Clicks Group. When its comes to Aussie players giving the SA market a go, only one really stands out: Cotton On Group. Its expansion, however, has been anything but a misadventure. SA has Cotton On’s largest store fleet (170) outside Australia. The company opened its first store in the country at the West Rand’s Clearwater Mall back in 2011. In line with growing trends towards e-commerce, the company this year launched an online store through which local consumers can shop across the group’s seven brands: Cotton On, Cotton On Body, Cotton On Kids, Rubi Shoes, Typo, Factorie and Supré. The Financial Mail interviewed the group’s GM of e-commerce, Brendan Sweeney, and Johan Van Wyk, the retailer’s country manager for SA. The e-commerce market is still relatively small in SA, so why was it important for Cotton On to l...
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