How Blue Label has evolved
Behind the scenes at Blue Label
Though still primarily seen as an airtime distributor, the company has been building a broader distribution empire
This year marks 10 years since Blue Label Telecoms listed on the JSE. Best known for distributing cellphone airtime used for voice and data services, Blue Label has evolved over the years and built a strong distribution empire that has become crucial to SA’s mobile network industry. It has also expanded into India and Mexico, and bought and launched a slew of companies, products and services that complement its core business. Joint CEO Mark Levy says that though the company’s decade on the JSE has been challenging, especially on the regulatory front, the benefits that have come with it have far outweighed the negatives. There is not a single moment that has been "more special than the others", he says. "Microsoft buying into the company and exiting was a big moment. Launching our business in Mexico was a big moment. Now buying into Cell C is also a big moment."Listing has, among other things, given the group more credibility, opened doors for capital raising and boosted its expansio...
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