THE organisers of a new film festival that will take place in Johannesburg in October want to turn more South Africans into film fans, even if they don’t actually go into a cinema.The Jo’burg Film Festival, launched at the Cannes Film Festival in France this past weekend, is planning alternative ways to bring people to films, while also becoming a hub for SA and African filmmakers.The week-long event will be run by the annual TV market, Discop Africa, along with Enabled Media. It enters a landscape of film festivals in the city, including the Jozi Film Festival, the upcoming RapidLion (formerly the SA International Film Festival) and the more niche events like the Tri Continental Film Festival and Encounters SA International Documentary Film Festival.Jo’burg Film Festival director Pedro Pimenta says the time is right for an addition to the circuit. He has been attending the market of the Cannes Film Festival to promote the event.“We’ve had stories of many film festivals in SA,” he s...
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