Book your AdForum seat to shift the gears of automotive advertising
A panel of industry experts gets under the chassis of the latest motoring ads
More than half a million new vehicles were sold in SA in 2018, generating sales revenues of R503bn. While the automotive sector may be highly lucrative, the competition for market share is equally fierce. Automotive brands need to work harder than ever before.
Forging their appeal in the minds of buyers – through effective advertising strategies – lies at the heart of success...