MOTORING
C-HR: Toyota’s new coupe high-rider
Busy for boomers, but ...
As a paid-up member of the baby boomer generation, I know my fashionable days (if I ever had any) are behind me and that marketers are targeting new audiences. So maybe it’s not surprising that my first impression of Toyota’s new C-HR car is ambivalent. I like it but I don’t. I am perched firmly on the middle of the fence. The C-HR — the letters stand for coupe high-rider, though the vehicle could equally be deemed a crossover between a hatchback and a sports utility vehicle — is aimed directly at millennials. So directly that, at the Gauteng launch, a Toyota marketer told me that, given my advanced years, I probably wouldn’t like the styling. According to the company, the C-HR’s exterior design is a "combination of faceted gemstone-like shapes with fluid surfaces and elegantly integrated detailing". And let’s not forget the "aggressive wing extremities" and "blacked-out rocker panel". I can put it more simply: I think the shape — which shares a number of features with the Prius hyb...
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