"Always be innovating" appears to be the motto behind what Publik does as a wine retailer and in its beloved wine bars. Its latest trick is the Kolab Project, a curated range of wines created in collaboration with "select rock-star winemakers" who have chosen to remain anonymous, says Publik founder David Cope.
He explains that keeping their names off the labels is chiefly the winemakers’ own choice. It enables them to release wines that are made "using new and interesting winemaking styles or varieties, [which they have decided] not to include under their own label". It’s also an opportunity for Publik "to sell a wine with the focus on its style rather than on the personality or brand behind it"...
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