Q&A with Basilei co-founder Istvan Jordaan
Financial Mail chats to Istvan Jordaan, co-founder of smallbatch confectionery brand Basilei — a marriage between heritage and a pioneering heart
The Financial Mail chats to Istvan Jordaan, co-founder of smallbatch confectionery brand Basilei. You and your brother founded the company. What are your professional backgrounds and have you always been in confectionery? Though Basilei only launched in September 2016, its true origins date back to the start of the millennium. It was then that my old man decided to hone his craft as an artisan. He developed countless exciting recipes and products. Naturally, my brother Marcos and I, being kids at the time, found ourselves helping in the kitchen, and we eventually learnt the skill ourselves. More than a decade later, we decided to introduce the world to these delicacies. Basilei’s conception was a marriage between heritage and a pioneering heart. Having travelled quite extensively and lived abroad for five years (in Sydney), we had a reas o n able benchmark of what quality products look and taste like. Our opinion is subject to strong family ties, but we thought our father’s creation...
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