Artisanal chocolate makers in SA are encroaching on the domain of mainstream brands, echoing the trend in many parts of the world where growth for premium chocolates outstrips that of the mass market.Just as is the case with the growing desire for craft beer and speciality coffee, consumers are showing more interest in the source of cocoa beans, darker chocolate and innovative flavours.The global chocolate market is expected to grow from US$83.2bn in 2010 to $98.3bn this year, says global market research company Markets & Markets.According to Euromonitor, the chocolate market in SA was worth just over R5bn in 2011 and will top R7bn this year. Sales are forecast to reach R8.5bn by 2021. Kraft Foods SA had 38.84% of the market in 2012 and 37.12% by 2015. Nestlé had 22.86% in 2012 and 22.36% in 2015 while Lindt & Sprungli, a more premium offering, was up from 4% in 2012 to 5.78% in 2015.The chocolate market is expected to grow over the next five years, according to Insight Surveys, in ...
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