Coca-Cola has been consumed in Africa for roughly a century. Today, the company is the largest direct corporate employer on the continent; factoring in the wider supply and distribution network, an estimated 750,000 people earn a livelihood from Coca-Cola’s ubiquitous presence throughout Africa.     

Bottled: How Coca-Cola Became African by Sara Byala, a South African-born Harvard and University of Pennsylvania historian, delves into this story. Woven into the sociopolitical history of many nations, the Coca-Cola trajectory is complex and compelling, a hybrid tale of history, business and branding, politics and profits. And it is a portrait of capitalism through different lenses.   ..

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