Coca-Cola: Biography of a beverage
Bottled: How Coca-Cola Became African tells the story of the behemoth on the continent, as catalyst both for capitalism and change
Coca-Cola has been consumed in Africa for roughly a century. Today, the company is the largest direct corporate employer on the continent; factoring in the wider supply and distribution network, an estimated 750,000 people earn a livelihood from Coca-Cola’s ubiquitous presence throughout Africa.
Bottled: How Coca-Cola Became African by Sara Byala, a South African-born Harvard and University of Pennsylvania historian, delves into this story. Woven into the sociopolitical history of many nations, the Coca-Cola trajectory is complex and compelling, a hybrid tale of history, business and branding, politics and profits. And it is a portrait of capitalism through different lenses. ..
Would you like to comment on this article?
Sign up (it's quick and free) or sign in now.
Please read our Comment Policy before commenting.