It hasn’t taken long for Veldskoen to become one of the country’s more popular home-grown brands. “If someone says ‘what is South Africa?’ it’s the Springboks, it’s Nelson Mandela, it’s braai and it’s Veldskoen,” says Nick Dreyer, co-founder of the shoe brand.

Of course, it has helped that some high-profile fans have sported its products — think Prince Harry, Oscar-winning actor Matthew McConaughey and former Australian rugby star David Campese. And that its US business is half-owned by actor Ashton Kutcher, and Mark Cuban of reality show Shark Tank fame...

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