Patrick Hanlon will also be participating in the Future of Media Conference in Johannesburg on October 1 2020. Picture: SUPPLIED
Patrick Hanlon will also be participating in the Future of Media Conference in Johannesburg on October 1 2020. Picture: SUPPLIED

Please note: this event is now closed.


In 2018, way before the Covid-19 virus was even a consideration in our daily lives, international brand development guru, Patrick Hanlon, arrived in SA and shared the ground-breaking methodology for brand success from his book Primal Branding. Although his book has been in circulation since 2006, his ideas have remained on the button and continue to be roundly applauded by the marketing, media and advertising communities globally. 

While many so-called experts and aficionados often earn their fame and adoration from philosophies that resonate strongly with audiences during a specific period, many become obsolete and irrelevant over time. Legitimate visionaries and futurists are in fact quite hard to come by.

Patrick Hanlon, however, looks like the real deal. As an example, Facebook launched in 2004 – only two years before Primal Branding first hit shelves. Yet it seems even at that early stage, Hanlon was able to foresee the platform (and similarly others that followed in subsequent years) as a place where people would start organising themselves into more formal ‘tribes’ where they could bond over common interests and amplify their belief systems and values with other like-minded people. After all, it’s natural to be drawn to people who like what we like whether it’s surfing or sewing, or whether they’re banters or meat-free-Monday’ers. 

Today, at a time where mobile technology is pervasive and allows  social media to suffuse into just about every area of our lives, Hanlon’s psychological insights into the social factors that determine how we esteem certain brands over others has never felt more prescient.

Right now, when many individuals, businesses and brands are needing to reboot themselves in a Covid-19 determined economy, being armed with the tools and knowledge to build a brand that has appeal is crucial. 

Join the Future of Media as Patrick Hanlon presents PRIMAL.LIVE x AFRICA – a free digitised event on how to create meaningful brands that attract fans, community and customers using a system that is as easy as learning your ABCs.

Date: Wednesday, April 29 2020
Time: 3pm

Click here to register >>>

Hanlon will be participating in the Future of Media Conference in partnership with EziAds and Vodacom that will take place in Johannesburg on October 1 2020.

The organisers continue to monitor the Covid-19 situation closely, and updates about the Future of Media conference will be posted on the Arena Events website, communicated via email, as well as Facebook and Twitter.

For more information, visit

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