Swede success
Ikea to collaborate with local designers
Scandinavian cult brand Ikea is looking to set up links for its first African collection
Born in Sweden and headquartered in Holland, Ikea is the world’s biggest and most influential furniture group. But despite 392 stores in 48 countries, there isn’t a store at the tip of Africa. This week the company announced that it is looking to set up links with suppliers in SA. The announcement, made at the Design Indaba in Cape Town, shows a move to collaboration between the creative giant and local operators. The company is to partner with the Indaba, working with local designers to create Ikea’s first African collection. But it doesn’t mean there’s a store coming soon. Africa’s "creative explosion" has been happening for years in the music and film industries, as well as in fashion, product design and architecture, he says. The company also plans to get architects and illustrators on board to stir the creative juices. Products for the future Ikea is one of the largest users of wood in the retail sector. An average Ikea store has about 9,500 articles, though this varies from co...
Would you like to comment on this article?
Sign up (it's quick and free) or sign in now.
Please read our Comment Policy before commenting.
Subscribe now to unlock this article.
Support BusinessLIVE’s award-winning journalism for R129 per month (digital access only).
There’s never been a more important time to support independent journalism in SA. Our subscription packages now offer an ad-free experience for readers.
Cancel anytime.
Questions? Email helpdesk@businesslive.co.za or call 0860 52 52 00. Got a subscription voucher? Redeem it now.