Premier Group is a brand well known to consumers and shoppers in South Africa — but it has been a little more scarce on investor shelves.

The group is one of South Africa’s oldest companies — it started as a bakery in Cape Town in 1824 and today produces and markets iconic South African brands such as Snowflake flour, Blue Ribbon bread, Iwisa and Nyala maize, Manhattan and Mister Sweet confectionery and personal care products Lil-lets. Premier has a No 1 market share in flour and No 2 positions in bread, confectionery and maize. ..

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