Ctrl insurance appCool factor 4/5 Digital banks have become a big talking point, with TymeBank, Bank Zero and Discovery Bank all vying for our attention lately. But another financial services-related space that is being disrupted by digital interventions and start-ups — thankfully — is insurance. The grudge purchase that is consumer-facing short-term insurance is so overdue for a rethink that battling with your insurer and its terms and conditions and confounding ways is an utter cliché. We’re seeing "insurtech" coming in, with digital-first insurance firms like Naked (underwritten by Hollard) and Pineapple (underwritten by Compass Insurance) promising competitive rates, simple documentation, and mostly app-based interaction. Add to the picture an app-based comparison site called Ctr, "SA’s first independent car and household insurance advice app" (takectrl.co.za). Its full name is Ctrl Financial Intermediaries, an authorised financial services provider. This home-grown app was awar...

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