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Absa: bank with WhatsApp Cool factor 5/5Usability 4/5Value for money 4/5 While every Twitter user and their mother has had something to say about the new Absa logo, the bank has quietly rolled out something much more cool and innovative: WhatsApp-based banking. This feature officially launches on August 1, so full details haven’t yet been released. But news broke about it at a recent press event, and the service is already up and running. It’s definitely a first for SA, with some news outlets reporting it as a global first. WhatsApp does, however, have a digital payments and banking service (WhatsApp Pay) that is being tried out in India. Either way, it’s clear that the newly unbundled Absa intends to put digital and social front and centre in its strategy — which can only be a good thing. Obviously, you’ll need to have the free WhatsApp app installed on your smartphone, and the Absa mobile app installed and activated. The latter is a crucial part of the bank’s verification system. ...

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