Even a complete Apple convert must admit that the naming conventions of the iPad aren’t the simplest. We had the iPad, then the iPad 2, followed by the "new iPad" and the "fourth generation iPad". Now they primarily use "new" and the screen measurement to distinguish between models — not that those measures are a one-off. The sister ranges like iPad Mini, Air and Pro at least give us a sense of the differentiation. Granted, this may be a niche gripe of tech writers. Presumably, all customers want to know is "is it the latest?" and "what does it do?". So, with that in mind, the latest is the "new iPad 9.7 inch" – a slim, attractive and capable device that "by any other name would smell as sweet". Apple tells us that 9.7 inches is their best-selling device size. It’s certainly a convenient one. Anything bigger tends to start feeling like a laptop without the keyboard. Anything smaller flirts with the phablet designation. This is the "Goldilocks" of sizes, that lets you browse, write a...
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