At a time when the SA economy is shedding jobs, Bathu, a local sneaker brand, has bought office and storage space and expects to have 100 employees on its payroll by June. That is more than double the 48 permanent staff it currently employs.

The man in charge, Theo Baloyi, 30, is a former accountant in a plaid suit and chameleon sneakers (they change colour according to their exposure to natural light). It is easy to label him as another street-smart, fashion-forward, fun-loving guy. He is all those things but also much more...

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