Starting a business from scratch in SA is notoriously difficult, with at least half of start-ups failing within two years and less than a quarter making it to the crucial five-year mark. Neo Aviation, an air taxi service launched less than 18 months ago, is one of the few which has already shown it will not just survive but succeed. The reasons are fairly simple — the company’s founder, Thokozani Miya, identified a niche that was not being filled by existing air charter services and created a concept tailored to fit the demand. Neo Aviation offers business and private clients flights to dozens of airports and landing strips in SA, Botswana, Namibia, Zimbabwe and Mozambique at a fraction of the charter cost by using ultra-light, modern aircraft which need less fuel. "We sell time. Our clients don’t want to be on the road for long distances and they might want to go to more than one city in a day. We are versatile — we can do that and we can land in very small landing fields as well a...

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