Come May 15, WhatsApp users will have to accept the company’s updated terms and conditions or lose access to the most popular messaging app in the world. This week the deadline was extended from February 8 as concern and confusion over its data collection practices mounted.

Despite big tech’s best efforts to increase transparency in recent years, corporations like Facebook and Google have been found to secretly share customers’ private data with third-party advertisers. It’s easy to doubt their intentions when it comes to sharing personal data with some of the most powerful companies in the world...

BL Premium

This article is reserved for our subscribers.

A subscription helps you enjoy the best of our business content every day along with benefits such as articles from our international business news partners; ProfileData financial data; and digital access to the Sunday Times and Sunday Times Daily.

Already subscribed? Simply sign in below.

Questions or problems? Email or call 0860 52 52 00. Got a subscription voucher? Redeem it now