The number of South Africans who spend time on social media is gradually increasing, but their "engagement" — the frequency of posts, shares and likes — has dropped substantially.

Chinese video-sharing app TikTok remains the fastest-growing platform, while LinkedIn is the only network that had an increase in engagement by brands in the past year...

BL Premium

This article is reserved for our subscribers.

A subscription helps you enjoy the best of our business content every day along with benefits such as articles from our international business news partners; ProfileData financial data; and digital access to the Sunday Times and Sunday Times Daily.

Already subscribed? Simply sign in below.



Questions or problems? Email helpdesk@businesslive.co.za or call 0860 52 52 00. Got a subscription voucher? Redeem it now