How TikTok stormed SA’s lockdown
Covid-19 has altered social media consumption and behaviour and there are lessons in that for how companies engage with audiences
16 July 2020 - 05:00
The number of South Africans who spend time on social media is gradually increasing, but their "engagement" — the frequency of posts, shares and likes — has dropped substantially.
Chinese video-sharing app TikTok remains the fastest-growing platform, while LinkedIn is the only network that had an increase in engagement by brands in the past year.
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