Will MultiChoice’s pricing strategy save it from the disruptors?
DStv has raised the cost of its subscription by modest amounts. But will that shield it from the havoc wreaked by Netflix?
12 March 2020 - 05:00
Will MultiChoice’s pricing strategy be enough to save it from the disruptors banging at the gates? International online streaming giants Netflix and, to a lesser extent, Amazon Prime have been breathing down DStv’s neck.
In February, Africa’s largest pay-TV operator — which left the Naspers nest last year — announced what it calls "minimal" price adjustments for 2020 for DStv subscribers (after a price freeze in 2019)...
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