Playing by the rules in an era of internet advertising
Advertising body to sanction companies and their influencers if they fail to declare their relationship upfront in social media posts
Celebrities including Ellen DeGeneres, Nicki Minaj and Lindsay Lohan have faced the wrath of authorities in the past for failing to be transparent about their relationships with brands.
"Influencer marketing" is well established in the US and if influencers fail to label their social media posts appropriately, they can be fined. The Federal Trade Commission, an agency of the government, sends out warning letters for disclosure violations on social media.