How close is artificial intelligence (AI) to changing how we see the world? The technology made a grand entrance into the world of mixed martial arts recently, in a way that has the potential to change how the story of a fight is told. At re:Invent, an Amazon Web Services (AWS) conference that was held in Las Vegas last month, a mock sparring session between two fighters used analytics and AI. Gloves, cameras and mats equipped with sensors measured everything from punch strength to the stress levels of fighters and even their family members. The vast amount of data that can be extracted from such sensors can be interpreted for audiences in real time, giving them entirely new information and interpretations about a fight. Mati Kochavi, one of the founders behind the tech, had this to say: "Shouldn’t sport be told in real time, with real data, with real information, with real insights and real emotions?" Also at re:Invent, online travel company Expedia took to the stage to share how m...

BL Premium

This article is reserved for our subscribers.

A subscription helps you enjoy the best of our business content every day along with benefits such as exclusive Financial Times articles, Morningstar financial data, and digital access to the Sunday Times and Times Select.

Already subscribed? Simply sign in below.



Questions or problems? Email helpdesk@businesslive.co.za or call 0860 52 52 00.