Easier route to savings
How Google is mapping SA
Google Maps saves SA consumers time and money: new report says it has given users benefits worth R50bn
It has become the tool with which people navigate the world: we use Google Maps to plan a road trip, look at an aerial image of our previous home or determine the quickest route to the airport. And he says benefits are far greater than people realise. "We discovered that geospatial services not only make life easier — by helping people turn their intentions of finding a place into actions of getting there — but also support the global economy by creating tangible benefits for businesses and consumers," says Sibanda. The report says digital mapping services have provided SA consumers with R50bn in total annual benefits. This figure is calculated using a monetary value of R1,795/user that SA consumers place on the service. This is what people surveyed for the report would be willing to pay for digital maps for a year of access. "This includes the petrol and time-saving effects created by being able to beat traffic and, similarly, people using digital maps can shop more efficiently, fi...
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