It’s raining data
How Shoprite’s precision retail media approach may turn the supermarket group into an ad business
19 December 2024 - 05:00
Shoprite again posted impressive results this year, largely driven by strong sales at its Checkers, Usave and Shoprite stores.
Growth was robust: customer visits increased by 4.5%, the average basket size grew by 6.9%, and the number of products sold reached 7.4-billion...
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