FOOD
The rise of ‘fake’ sourdough loaves
Few staples are as simple as bread, but supermarkets are cashing in on what some call ‘sourfaux’
Sourdough bread, the oldest form of leavened bread, had its popularity reinvigorated by pandemic-era hobbyists, purported health benefits and artisanal bakers in pursuit of a perfectly aerated crumb, a caramelised crust and a distinct flavour.
Though the number of local sourdough sales don’t match the billions of standard white loaves bought by South Africans each year, it has seen a rise on supermarket shelves. That’s because supermarkets, never businesses to leave cash on the table, are finding ways to profit from the bread’s popularity, with labels shouting “sourdough” — and hefty price tags to match...
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