The airline industry is having a torrid time, with no sign of when things will return to anything close to normal. But kulula founder Gidon Novick has picked this moment to start a new domestic airline.

Novick tells the FM that the Covid-19 pandemic has turned the global airline industry upside down, and this means a new business model has to emerge. "There is a once-in-a-generation opportunity to start with a fresh, efficient and unencumbered business model," he says.

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