PROFILE
Rebuilding the PPC behemoth
CEO Roland van Wijnen has a plan to improve the fortunes of cement maker PPC that will include internal changes and an appeal to government for protection from imports
Roland van Wijnen has been at the helm of Africa’s largest cement maker for less than two months, but he has hit the ground running.Judging by his strong views on cement pricing in SA, the CEO of PPC has familiarised himself with the numerous factors stifling the local cement industry. At his first results presentation last week, Van Wijnen lamented what he says are low cement prices in SA.The industry’s profitability has come under pressure due to the slowdown in construction activity and an influx of imports. In addition, local manufacturers must now make provision for the carbon tax. These factors, says Van Wijnen, make it crucial for cement makers to charge prices that can support their profitability and long-term sustainability.PPC named the Dutchman as CEO in June, but he had to wait for a work permit. He took up the position on October 1, replacing Johan Claassen, who took early retirement.Van Wijnen worked for LafargeHolcim for 17 years. During his time there, Holcim Philipp...
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