Indian industrial group Tata says its decision to ditch manufacturing passenger vehicles and focus instead on building large commercial vehicles in SA was necessary to ensure the company was viable on the continent. When Tata started doing business in Africa, it made bold forecasts for the growth of its various business arms, including chemicals, technology, hospitality and power generation. In SA, executives predicted great things for Tata cars and bakkies. As one brashly declared: "Our attitude is to go big or go home."

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